Is improving staff wellbeing the secret to brand health?

As businesses  seek to tackle the costs of work-related stress, the corporate landscape is becoming ever-more mindful of the wellbeing of staff. A growing number of companies are also realising that happier staff are more likely to create a rewarding experience for customers of their brands. Fitness fashion retailer Sweaty Betty perkily wears staff wellbeing on its chic workout sleeve. It provides its people with numerous fun opportunities to live an active lifestyle, offers free workouts, organises team fitness events and sponsoring people to learn new health and fitness skills. “Our company purpose is to inspire women to find empowerment through fitness and beyond, a message we promote to both our customers and our team,” says Louise Hudson, UK senior marketing manager. “We also host seminars onsite on topics such as the importance of sleep, financial health, advice for parents, and mindfulness – we know wellbeing is not just about being physically fit, but mentally fit too.” The brand is in good company. While the tech-savvy staff at Google take 40 winks in a nap pod, British Airways’ HQ at Heathrow offers staff allotment plots and Rolls Royce is aligning the production of high performance engines with an investment in staff’s emotional and physical resilience. Investment in wellness programmes arguably delivers attractive outcomes that alongside increased productivity, reduced absenteeism and talent retention, include pride and commitment from staff in what they do. Excerpt from Marketing Week, read the full article here.

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