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Our History

From the start of Health Assured to where we are today as HA | Wisdom Wellbeing.

BACP Accredited service
Stonewall Diversity Champion
Living Wage Employer
Investors in People

HA | Wisdom Wellbeing timeline

Health Assured Ltd has a long history for suppling counselling, HR, legal and financial support to SMEs, and we’re now in a place where we supply this across the globe. Now supporting 12.5 million lives across 88,000 organisations globally, HA | Wisdom Wellbeing has grown to be the leading provider of EAPs in Ireland.

2007

  • Health Assured is founded

2011

  • Acquired by the Done Brothers – owners of The Peninsula Group and integrated the business into wider HR, legal, and health & safety services in July

2013

  • Health Assured has 40 employees

2015

  • Business grows through the acquisition of Capita Health and Wellbeing

  • Migrated to Service Cloud to improve service delivery

  • Health Assured has 128 employees

2016

  • Health Assured has 144 employees

2017

  • David Price is appointed as Chief Executive Officer of Health Assured

2018

  • New Manchester HQ opens in The Peninsula Building

2019

  • Health Assured Awarded Investors In People

2020

  • Launch of new technological solutions – such as the My Healthy Advantage mobile app and SilverCloud Online CBT

  • Health Assured has 200+ employees

2021

  • Bertrand Stern-Gillet is appointed as Chief Executive Officer of Health Assured

  • Acquisition of second floor in Manchester HQ

  • Expansion of Health Assured offices in Cork, Ireland

  • Launch of live video calling via the My Healthy Advantage app

  • Counselling team expanded to remote working, increasing the number of counsellors available on the 24/7 helpline

2022

  • Health Assured has 250+ employees

  • Real Living Wage accredited

  • Launch of our exclusive affiliate club to demonstrate our investment in counselling resources across the UK and Ireland

  • Launch of Undivided, our DEI network

  • Upgrade of telephony structure to a cloud-based platform

  • Launch of The Mental Health Hour – an interactive Q&A with one of our counsellors via social media

2023

  • Launch of the Wisdom App – replacing My Healthy Advantage

  • Won Sunday Times Best Places to work 2023 

  • The National Counselling and Psychotherapy Society accreditation

2024

  • Expansion into Australia

  • Sunday Times Best Places to work 2024 

2025

  • Expansion into New Zealand & Dublin

  • 2,000 affiliates on the network

  • Awarded Inclusive Excellence

  • Brand name evolution to HA | Wisdom Wellbeing to align with our global expansion

Fred and Peter Done are brothers who originated from Ordsall, Salford. They control the Peninsula Business Services which also houses brands such as Peninsula, Croner, Graphite, Irwell Law, BrightHR, HA | Wisdom Wellbeing (Health Assured) and more.