Yet for many brands, the employer aspect remains an afterthought. According to analysis by LinkedIn, just three of the top UK brands (as ranked in Millward Brown BrandZ’s) make it into one of Linkedin’s best rated brands to work. Instead, the LinkedIn list is made up of brands such as John Lewis, Asos and Arcadia. LinkedIn’s research found that 83% agree an employer brand has a significant impact on the ability to hire talent. But also has broader company benefits; it lowers cost-per-hire by up to 50%, reduced staff turnover by up to 28% and is twice as likely to drive job consideration as the company brand. Excerpt from Marketing Week, read the full article here.
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