Why are Brits a nation of ditherers? Ummm ...

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Health Assured team

19 June 2017

Faced with a world of infinite choice, the average person in the UK apparently spends more than two and a half years of their life caught in indecision Name: Dithering. Age: Let me look it up. OK. So, age: Sorry, I got distracted by a picture of a dog on the internet. Buck up! This is your job. Listen, don’t blame me. Blame human nature. Dithering is an important part of life. That’s a terrible excuse. Oh, come on, are you saying you’ve never spent too long agonising about what to watch on Netflix? Of course I have. And have you ever sent a waiter back because you couldn’t decide what to order in a restaurant? Everyone does that, don’t they? Precisely. We are a nation of ditherers. In fact, a survey has just suggested that the average Brit spends more than two and a half years of their life dithering. That sounds like too long. Honestly, it all adds up. Apparently, it takes people four minutes to decide what to wear every day, and nearly seven to decide what to eat for dinner. Really? But surely the answers to both of those dilemmas are “anything within reach that doesn’t smell too awful”. Well, aren’t you Captain Decisive. Why do we dither so much? Simple. Too much choice. We’re adrift in a universe of infinite yet near-identical options, and having to choose between them all is wasting our precious time. This is a capitalist nightmare. It’s one of the reasons why Mark Zuckerberg always wears the same thing. By removing meaningless choice from your life, you allow yourself to concentrate on more important things. What can we do to combat this? Well, the survey also revealed that 48% of people would happily let someone else make all their choices for them. Excerpt from The Guardian, read the full article here.

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