We take a two-fold approach to changing and saving lives: firstly providing support for men who are down or in crisis, and secondly campaigning for culture change to tackle outdated stereotypes of masculinity that prevent men seeking help.
We do this in the face of a problem that is deeply entrenched. Many men feel forced to stoically “man up” (whatever that means) and grind through bad times without societal permission to open up or seek help. Calm’s research shows that while 67% of women tell someone about going through depression, only 55% of men do the same.
The result? Men are three times more likely than women to take their own lives and suicide is the single biggest killer of men aged between 20 and 49 – something the Duke of Cambridge describes as “an appalling stain on our society”.
But the tide is turning. Since Calm was founded 10 years ago, awareness of male suicide has trebled. Definitively, men are talking more. Calm alone has taken 200,000 helpline calls to date, and prevented more than 1,000 suicides.
Excerpt from The Guardian, read the full article here