National Play Day - Raising awareness
July 24 2018Read more
On the 6th August, Cycle to Work Day returns for a ninth year. The initiative encourages employees across the UK and Ireland to leave their car keys and bus passes at home and ride their bikes to work instead.
Due to the disruptions caused by the COVID-19 pandemic, you may still have team members working from home, which as a result, may seem difficult to encourage them to get involved with the initiative.
However, there are multiple ways to encourage your employees to take part in the day, regardless of their location. Here are a few suggestions...
Virtual race - Encourage those in your team with cycle equipment at home to partake in a virtual race with their colleagues. Set an achievable goal and invite the participants to a video call. Create digital certificates for the attendees and share the journey through your internal channels.
Go for a ride - For those team members who remain working from home, encourage them to go for a bike ride during Cycle to Work Day. Whether it’s an early morning exercise, a quick ride to the shops or a post-work adventure with a friend or loved one, there are multiple ways of including your remote workers in the initiative.
For those who have returned back to the workplace following the COVID-19 lockdown measures, taking part in Cycle to Work Day is a brilliant way to remind your employees of the importance of fitness, health and wellbeing.
If your organisation already provides wellness incentives such as a cycle to work scheme, you will already be aware of the business benefits of encouraging fitness and good health in your teams.
Below, we have listed just some of the improvements you’ll see in your team members.
Healthier employees - According to the British Medical Journal, cycling to work is associated with a 41% lower risk of death overall compared to commuting by car or public transport.
Boost to the environment - Improve your social responsibility by encouraging your team members to cycle to work. The average person would save 0.5 tonnes of CO2, or 6% of their annual carbon footprint, by switching to cycling.
Recruitment - Offering wellness incentives such as a cycle to work scheme can be the difference for your organisation attracting the best talent.
Reduces absenteeism - Healthier employees means fewer sick days throughout the year. Studies have found that absenteeism is reduced by 27% in employees who maintain a good diet and exercise regularly.
Productivity - Wellness programmes can increase employee engagement, and studies have found that organisations with engaged employees can improve productivity by 21%.
Retention - By demonstrating your duty of care towards your employees by providing wellness programmes such as a cycle to work scheme, your employees will feel valued - making them think twice when considering leaving the business.
A healthy workforce is essential to the success of an organisation. By promoting good physical and mental health in the workplace through enhanced wellness programmes, you’ll be rewarded with a happier, healthier and more engaged workforce.
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